![]() ![]() ![]() Read on to shop and learn more about our favorite UOMA Beauty products. "All are welcome to this beautiful tribe," she tells us. Through the UOMA - a word that means "beautiful” in Igbo - community, she wants to share it with everyone. When I tell you these products are made for all, I mean it. ![]() "Through UOMA Beauty, I can use my voice as an advocate for self-love and authentic self-expression to challenge the system with products that are not only groundbreaking in innovation but are exceptional in quality." Chuter's other inspiration: her African heritage. At its core, Uoma was created in celebration of diverse beauty, and its making waves not only in the industry but also in my beauty routine. "After moving to Australia and working my way up through some of the biggest multinational beauty and consumer brands - from L'Oréal to Benefit Cosmetics - I found myself frustrated by the beauty industry's inability to create products that cater to a diverse audience and range of skin colors," she tells PEOPLE. Chuter has since founded a non-profit, Pull Up For Change, that holds brands accountable for making space for diversity and creating lasting change within their organizations.Ĭhuter's work within the beauty industry, she says, inspired her entrepreneurial journey. (Yes, 108!) But Chuter's ability to launch her brand with a full range of products isn't a surprise, thanks to her previous work as an executive with LVMH. If you aren't familiar with the brand's history, UOMA Beauty launched with 108 products - including 51 shades of foundation - in 2019. When I was first introduced to UOMA Beauty, I loved the range of products. I grew up supporting brands founded by pioneers like Eunice Johnson and Iman, and now there is a new collective of founders like Sharon Chuter building brands like UOMA Beauty that center women's needs beyond the shade tan. I have difficult skin to color match with because my face, neck and chest are all different colors. Journey through a collection of the most pigmented mattes, otherworldly sparkles, and vibrant metallics, all named for ten magnificent queens of ancient Africa. The foundation does not feel heavy at all but does provide excellent coverage. Queen, accept your crown with the exquisitely crafted UOMA Beauty Coming 2 America Collection Black Magic Palette. I use the Fair Lady formula and it has worked really well for my sensitive, acne prone skin. So when I find a brand that shows that it actually puts in the work and take note of our undertones through its products, I take immediate interest. Uoma Beauty Foundation is smooth with velvety finish. I, like most Black women, have at least one photo where the flash of the camera revealed a chalky-looking foundation that was supposed to be my perfect match. ![]()
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